The best diet plan may not be about food... or even about appetite and weight loss programs. But it may be about diabetes, heart attack, obesity, diverticulitis, arterial clogging, constipation... the common experience of more than 60% of the US population. Are they a part of your life?
When you see figures like that - 30% of all Americans and 40% of all Americans over the age of 50 are clinically obese - do you begin to question the established 'facts' on which our health system is built? And wonder just what could be the best diet plan for you?
Add the borderline obese and overweight people and 60% of the population, over 200 million people... without considering other so-called 'lifestyle' diseases... should be re-examining the demands of their appetite.
All-natural weight loss programs and products like Hoodia, and the just-released Alli diet pill (a new version of an anti-obesity prescription drug), sell gangbusters. And that is worrying because they pander to the quick weight loss mentality that sugarcoats the fundamental cause of poor health.
So if a diet pill isn't the answer, how about diet plans? Now there's a mixed history! While some say they work for some and not for others, some people swear by one particular regime, and still others claim the benefits lie in using one diet until the effects peak and then switching to a different one.
In other words, nobody really knows. And if that's the case, how can we have absolute trust in the prevailing diet - or even health - advice?
One man who has little such trust is ex-Israeli Special Forces soldier, artist and health nut Ori Hofmekler. He believes the secret lies not in what we eat, but in when we eat.
Seven years ago he published what he regards as the best diet plan for humanity. It's very simple: we should eat one main meal per day - at night.
"When we take advantage of our primordial hardwiring and limit food intake during the day, we realize a host of amazing benefits: increased energy, increased and improved food/fuel utilization, increased alertness, increased toxin removal capacity, improved stress-handling ability...The list of benefits goes on and on," he says.
Renewed fitness fanatic Rusty Moore says on his Blackbook Fitness blog that he could never get really lean following the 'eat six small meals per day strategy'.
"I decided to test out just eating one meal per day at night, like I did when I was young and lean. Guess What? I got extremely lean within three weeks and didn't lose an ounce of muscle."
The sentiments about what has become known as 'The Warrior Diet' are echoed in comments on Ori's blog, but both acknowledge the flak the idea receives in traditional nutrition and fitness forums.
Much of that criticism seems directed at the range of weight loss products that dominate the system's sales site - 'fairly standard dietary supplements' according to some - rather than the night eating principle.
That may be more a criticism of the web site than the diet plan. There, the only apparent way to find out what the diet is about is to buy one of Ori's books, which certainly gets some people offside.
The blog mentioned above may go some way towards overcoming that mystery, and a quick search showed quite a bit of information available free online. Interestingly, reviews of his books are startlingly positive.
One thing is for sure - traditional diet program theories are seriously flawed. The results prove it. If your appetite is worrying you, could the night eating theory actually be the best diet plan available?