"Too expensive", "Aimed at kids", "an intelligent product pitch from a celebrity", "tastes sickly", "not a toy", or "only good if I can lick it off Jessica Simpson" ...see what I mean?
Or try this ad for one little $36 bottle:
"Dessert Beauty Deliciously Kissable Body Shake with vitamin and protein powder smoothes on soft and sweet and leaves skin dewy and glowing. Like a luscious smoothie, the texture is light and fresh and packed with nutritious, fabulous, craving-inducing ingredients that your skin has been thirsting for - like coconut oil and shea butter, plus a whole alphabet full of vitamins ... and don't forget the succulent scents - fresh, juicy, and berry sweet with a subtle hint of crisp green bouquet (Juicy). Bottom's up with dessert beauty!"
Jessica said at the launch that she was inspired to co-create the line becuse "every time (husband) Nick would kiss my lips or skin, he would taste my lipstick, body lotion, and perfume -- and hate it. Now, he will only taste the sweet flavors of Juicy, Creamy, Dreamy."
She says the Dessert cosmetic line embodies a sense of confidence and playfulness that is sure to relate to women everywhere.
"You'll feel as delicious as you'll smell."
Comments from users have been mixed, as noted above, but a number have pointed out that the line is high quality, and gives considerable thought to beauty fitness and health.
For example, the lip gloss is similar to lip venom - it doesn't just gloss your lips but has ingredients that reportedly circulate the blood in your lips and plump them.
Other say it's designed to push Jessica's new image as a sex vixen, and the box encourages you to "invite someone you like to move in close" and taste your perfume. Apparently the scent doesn't last, although the flavor does.