The mere warmth in the air and the bright sunshine is enough to turn many people's thoughts to the tanning salon, but for 2007 there's a different impetus... Sunset Tan, the new E! television series about the goings-on at a chain of tanning outlets in Southern California.
According to the Google Buzz, queries on "sunset tan" were up 85% after the show sprayed the US "with a blend of orange-looking people, cattiness, and contrived drama". And whether the show or the weather was to blame, searches on real-life tanning products surged an average of 20% as well.
'Searches show plenty of folks are ready to fake it this summer," said the Buzz. Queries on "mystic tan" (+27%), "palm beach tan" (+20%), and "tanning salons" (+18%) are currently burning up.'
So in case you wondered, or wanted to be one step ahead of the bronzed in-crowd, here are the top 20 tan searches from the first week of June...